• 50+ PGA TOUR, LPGA TOUR & LIV GOLF WINS SINCE 2018

  • 20+ PGA & LPGA TOUR SPONSORS REPRESENTED BY WASSERMAN OR PARTNERED WITH OUR PLAYERS

  • 40+ DPWT & LET tour wins combined

3x winner

2020 2022 2023

Sports Business Journal’s ‘Best Talent Representation of the Year’
2020 2022 2023 Mobile 2020 2022 2023

Wasserman golf

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PARTNERSHIPS

PARTNERSHIPS

ATHLETE MARKETING & ENDEMIC PARTNERSHIPS

Wasserman Golf’s industry-leading team of talent and marketing agents works carefully with each client to build their marketing, endorsement and personal brand strategy. At the core are relationships with endemic (equipment) manufacturers, complemented by corporate and brand marketing partnerships with organizations ranging from startups to Fortune 500 companies. In all, Wasserman Golf has negotiated over $1B worth of deals in this sector.

MEDIA

MEDIA

Our Clients Make Headlines

We believe that each of our clients is a multi-channel media network with the ability to creatively position, develop and monetize their social and digital media channels. We work closely with leading media outlets and non-traditional channels alike to maximize earned media opportunities and create monetizable moments on and off the course.

PHILANTHROPY

PHILANTHROPY

Making and Inspiring an impact

The sport of golf is built on a deeper philanthropic footprint than any other sport. As part of Wasserman Golf’s comprehensive approach, we actively support our clients’ desire to make an impact in their communities. This includes identifying philanthropic causes of significance to each client personally, helping them to establish a foundation of their own and supporting their foundation work and other charitable endeavors.

EVENT CREATION

EVENT CREATION

EVENT CREATION

Wasserman Golf has both worked to create new events on the golf calendar (e.g. The Wells Fargo Championship) and continues to operate some of the most well-known events across the PGA TOUR, LPGA, PGA TOUR Champions, and Collegiate Golf Space. These events allow us to more deeply engrain ourselves in the communities in which they take place, all the while maximizing charitable proceeds for the local community.

BRAND CONSULTING

BRAND CONSULTING

BRAND CONSULTING, ACTIVATION, & HOSPITALITY

Wasserman Golf is proud to work alongside over 20+ brands that have significant stakes in the professional golf landscape; this represents roughly 25% of the current title sponsorship spend on the PGA TOUR and LPGA. We are driven by the opportunity and privilege to lead and advise each brand client in their efforts to activate their investments in golf through creative, thoughtful and innovative ideas.

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Who We Are

Bud
Martin

Managing Executive

Terry
Reilly

EVP

Sam
MacNaughton

EVP

Brad
Buffoni

EVP

Chris
Armstrong

EVP, Talent & Innovation

Butler
Melnyk

EVP
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Taylor
Ives

EVP, Events & Consulting

Brendan
Taylor

EVP (EMEA)

ANDY
BILODEAU

EVP, Consulting

Barry
Hyde

EVP

Marc
Raiken

SVP, Athlete Marketing & Sales

MARTA
Licausi

Chief of Staff & VP

Chris
Mullhaupt

VP

Rob
Hartman

VP & Grant Thornton Invitational Tournament Director

Larson
Segerdahl

VP & Valero Texas Open Executive Director

Joe
Mazzeo

VP & World Wide Technology Championship Tournament Director

OUR
GLOBAL
PRESENCE

The above map represents Wasserman’s reach across our golf group. This network allows you to be in the front seat of the world’s most successful golf market, maximizing your career opportunities, and future earnings potential. To view our company-wide global presence, click the link below.

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