Wasserman Cycling is a team of experts in guiding athletes, led by Dries Smets. With over 20 years of experience, we help athletes make the most out of their careers and assist brands that want to incorporate world-class cyclists into their marketing strategy.

The professional peloton is our office. We go to races all over the world to meet clients, prospects, team principles and partners.

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  • 200+ Elevated careers of 200+cyclists

  • 40+ work with 40+ cycling teams to maximize opportunities for our clients

  • 19 support riders of 19 nationalities, from u23 up to the highest worldtour level

Service for athletes

Focus on your career. We’ll take care of all the extras.
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CAREER MANAGEMENT

CAREER MANAGEMENT

Because we want our athletes to make well-informed career decisions, we systematically provide them with the best opportunities and advice at crucial times in their career. We offer insight focused on their personal interest, using a long-term perspective and our extensive network and experience.

COMMERCIAL PARTNERSHIPS

COMMERCIAL PARTNERSHIPS

Being a professional athlete provides unique commercial opportunities. We assist our athletes in exploring their market potential and create rewarding partnerships, including personal partnerships and barter deals, brand ambassadorship and discounts and special offers with selected partners.

LEGAL ADVICE

LEGAL ADVICE

Professional athletes practice their profession throughout the world, which affects their fiscal and legal status. We provide assistance with all legal matters and also anticipate what will come after the career as an active athlete.

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Services for brands

Cycling is more than just a billboard on wheels. We’ll help you find the right marketing & sales opportunities for your brand.
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ATHLETE ENDORSEMENTS

ATHLETE ENDORSEMENTS

Endorsements by professional athletes are a hugely effective marketing tool to build brand awareness, support the launch of a new product or service, influence consumers into purchasing your products.

With a cumulative reach of over 5 million sports fans worldwide, you can count on us to seek out the best endorsement opportunities with high profile cyclists, connect your brand with the right athletes and help you measure the success. Moreover, cycling fans are proven to be wealthier and more likely to be influenced by their heroes than the general population.

MARKETING CONSULTANCY

MARKETING CONSULTANCY

We are strategic advisors to brands looking to build successful partnerships in professional cycling. We offer strategic consulting, creative, execution, amplification, and measurement to ensure that we maximize impact on behalf of our client partners. We are proud of our vast network within professional cycling and beyond and its ability to connect brands with the most suitable rights holders (teams and race organizers) and athletes.

COMMERCIAL PROJECTS

COMMERCIAL PROJECTS

We set up creative & commercial projects in cycling, including book projects, television formats, games, digital projects, merchandising and much more. Telling captivating stories & entertaining cycling fans worldwide with engaging content. We always go for the win/win and create profitable deals for everyone involved.

We assist brands in their creative process relying on our unique cycling perspective and knowhow.

BRANDS WE'VE WORKED FOR

BRANDS WE’VE WORKED FOR

Some of the brands we’ve worked for and with, delivering high-quality services.

OUR COMMERCIAL TEAM

OUR COMMERCIAL TEAM

Our commercial team, Thomas and Quentin, are ready to set up successful partnerships for you and your brand.

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Our athletes are everything to us.

Julian
Alaphilippe

FR

LOTTE
KOPECKY

BE

Greg
Van Avermaet

BE

Jasper
Stuyven

BE

Michael
Matthews

AU

Arnaud
Démare

FR

Tim
Merlier

BE

Yves
Lampaert

BE

Tim
Wellens

BE

Zdenek
Stybar

CZ

Tiesj
Benoot

BE

Luke
Plapp

AU

Gianni
Vermeersch

BE

Thomas
De Gendt

BE

Pavel
Sivakov

FR

Ben
O’Connor

AU

Florian
Sénéchal

FR

Quinten
Hermans

BE

Laurens
De Plus

BE

Philippe
Gilbert

BE

Cecilie
Uttrup Ludwig

DEN

Lennert
Van Eetvelt

BE

Lenny
Martinez

FR

Alec
Segaert

BE

Fred
Wright

GB

Florian
Vermeersch

BE

OUR HISTORY

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What some of our clients say…

“Working together with the whole team at Wasserman has been a big help for me over the past few years. I’m grateful for their responsiveness, and their state of mind. I have always been able to stay 100% focused on my goals and my career thanks to their support!” -Julian Alaphilippe
“Working with Dries and his team really made a difference, negotiating on my behalf and knowing they always have my back. That’s a reassuring feeling.” – Greg Van Avermaet
“I keep relying on the Wasserman team even after my professional cycling career came to an end. It’s a competent team of experts that represent my commercial interests in the best way possible.” – Philippe Gilbert

Who We Are

Dries
Smets

Senior Vice President

Jens
Raes

Director Talent

Thomas
Vanautgaerden

Director Athlete Marketing & Partnerships

Quentin
Stessels

Manager Operations & Partnerships

Robrecht
Sauter

Legal Counsel

Tom
Drossaert

Office Manager
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Based in belgium

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