Laufey

“As a musician, my goal is to bring jazz and classical music to my generation through a more accessible road,” declares the composer, singer, producer, and multi-instrumentalist Laufey. The LA based, Icelandic-Chinese artist’s trailblazing approach paid off, as she is now a GRAMMY-winning, top streaming jazz artist in the world, with an audience of over 7M across socials.

Laufey (pronounced lāy-vāy) continues her story with her 2024 GRAMMY-winning album Bewitched. Inspired by jazz greats and classical masters while possessing a point of view that could only be conveyed by a 21st-century twenty-something, Bewitched represents an expansion of Laufey’s sonic palette. Her self-assured musicianship and deeply felt lyrics take the idea of “classic” music, whether it’s slotted as classical or jazz or even chart-topping pop, and humanize it, giving her music a relatability to the next generation of jazz and classical aficionados. “There are very few examples of artists who are on stage with an orchestra one day and making TikToks the next,” she notes dryly. Laufey’s straddling of those two worlds has put her in a singular place across music, and with Bewitched, she’s ascended to the next level.