MICHIGAN SPORT BUSINESS CONFERENCE WELCOMES SPORTS, MUSIC, ENTERTAINMENT, AND CULTURE FIRM WASSERMAN AS ITS OFFICIAL SOCIAL IMPACT PARTNER.

Conference to feature notable Wasserman executives; aims to connect current and future leaders in the sports and entertainment fields with the goal of delivering positive change and inspiring future leaders.

The 13th Annual Michigan Sport Business Conference (MSBC) is proud to welcome sports, music, entertainment, and culture company Wasserman as its “Official Social Impact Partner.” The event, taking place on October 25th, 2024, in Ann Arbor, MI, aims to create impact through uplifting minorities in sports, delivering positive change for the future of the industry, and inspiring the next generation of leaders.

As part of the partnership, Wasserman will sponsor students of diverse backgrounds to attend this year’s conference, in addition to hosting a conversation featuring experts from across the organization focused on social impact in the sport industry. The panel, titled “Building Your Legacy,” will explore how leaders at Wasserman and beyond are creating enduring legacies that influence future generations.

“We are thrilled to have a world-class organization such as Wasserman involved with the conference this October,” said Adam Helfstein, VP of Partnerships for MSBC. “As a company that touches so many different parts of the sports, music, and entertainment industry, the panel will be a ‘can’t-miss’ conversation regarding a critically important topic that is so closely aligned with both Wasserman and MSBC’s core values.”

“We’re looking forward to attending and supporting this year’s Michigan Sport Business Conference as the Official Social Impact Partner,” said Lindsay LaBennett, Vice President, Impact and Inclusion at Wasserman. “Being inclusion thought leaders and trusted advisors in the space of social impact is an important attribute and goal to our overarching change-agent work at Wasserman. This partnership gives us the opportunity to not only demonstrate our intention to address accessibility gaps through the sponsorship of diverse student attendance, but to also bring our unique perspectives to the conversation around making a positive difference in the world of sports.”

MSBC’s entirely student-led format ensures a fresh perspective and high level of engagement, reflecting the passion and commitment of the next generation of sport business professionals. Wasserman’s involvement underscores its role in nurturing emerging talent and fostering discussions that drive industry progress.

About the Michigan Sport Business Conference (MSBC)
The Michigan Sport Business Conference is the largest undergraduate sports business conference in the United States. Organized by students at the University of Michigan, MSBC is renowned for its dynamic and innovative approach, offering attendees valuable industry insights and networking opportunities. The conference attracts top-tier speakers and industry leaders, providing a platform for the next generation of sports business professionals to engage with key industry figures.

For more details about the Michigan Sport Business Conference and to register for the event, click HERE. Check out MSBC’s Instagram for all the latest updates on which speakers will be at the conference this October. Don’t miss the opportunity to connect with industry leaders and be part of the conversation that shapes the future of sport business.

About Wasserman
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.