We’ve been working with the 49ers in Mexico for years, supporting them in developing digital content on social media, strengthening PR efforts, and negotiating official media partnerships with Fox Sports and Radio Formula to expand the brand in Mexico, reach commercial goals and create unique experiences for Mexican fans.
It was important for us to create space for the 49ers to show up for the community – Academia de la Fundación 49ers and La Casa de los 49ers being two examples of this involvement – additionally negotiating official media partnerships with Fox Sports and Radio Formula to expand the ecosystem of “La Casa de los 49ers.”
The successful presence of the 49ers in Mexico City and their incredible season helped us expand the fandom into new cities, launching our first Watch Party in Monterrey during the NFC game.
