RBC was searching for major opportunities to increase awareness within the Quebec market where they had traditionally been underperforming against their competitors. Market and consumer research confirmed that hockey was the most significant passion point and most widely consumed media.
With the inception of NHL jersey branding during the 2022-23 season, we helped RBC negotiate and acquire branding rights to arguably the most iconic jersey in all sports. Over its inaugural season, RBC was able to engage with fans across live, social and digital platforms, and tap directly into fan affinity across the province.
