MLB enlisted us to help assess the value of potential jersey patch opportunities, including patch placement, sizing and pricing recommendations for all 30 of the league’s clubs.
We collaborated with MLB to develop valuable insights on how the asset could come to market, inclusive of analysis that leveraged image-recognition technology to determine optimal placement and sizing considerations.
We then provided a comprehensive and unique analysis of each club’s jersey patch opportunity through our multi-methodology valuation approach inclusive of Scorecard, Ratio and Impressions analyses.
