Tapping into the audiences’ passion for experiences, The Grand Journey was an immersive theatre performance that brought to life the stories behind the ten exotic botanicals that are vapour-infused into every Bombay Sapphire bottle.
Climbing aboard “The Laverstoke Express” consumers went on a multi-sensory journey of discovery that forged performance, exquisite cocktails, creative Michelin-starred dishes, and stunning event production. We worked with leading European Michelin Star chefs including Tom Sellers, Tristan Brandt, and Jaimie van Heij.
The activation toured 10 European destinations including Berlin, London, Moscow, Warsaw, and Madrid.
After the immersive train ride, guests climbed off the Laverstroke Express and enjoyed an additional moment of Bombay Sapphire cocktail tasting at a private reception for guests to enjoy and chat about their journey.
