We were tasked with recreating the magic of the Antwerp & UK Rum Room consumer experience, only this time it was hidden in the Casa Bacardi as a speakeasy for a high-end cocktail experience where we focused on bringing people together by breaking down barriers in music.
With a distinctive, ownable look that’s intrinsically linked to Bacardi’s heritage, Casa Bacardi delivered the best-branded music experience, famed for exquisite drinks and an electrifying atmosphere. To bring this to new audiences, we created different festival kits for 15 festivals and events across the BENELUX and Germany.
