As Air Canada’s sponsorship AOR, we designed and executed a fan-focused, human storytelling activation to form emotional connections and drive brand preference.
Working in collaboration with Air Canada’s integrated agency partners and leveraging their partnership with 7 NHL Teams & the Toronto Raptors, we introduced – ‘Air Canada Fan Flight’ – a national program that lived across digital, content, in-stadium and numerous fan events that rewarded deserving fans with unprecedented Air Canada giveaways and experiences.
Since its inception in 2018, this flagship program has continued to build on the successes of years past and, year over year, has demonstrated the power of connection.
