AIA

Now into its 5th season, the Player Of The Month (POTM) campaign continues to generate significant sales leads for AIA and build awareness around its partnership with Tottenham Hotspur.
 
We developed a campaign that targeted the huge football fan base within the region, running a monthly voting campaign in 10 of AIA’s key markets, which directed users to a microsite to vote for their player of the Month/Season. After voting, users were asked for first party data in exchange for the chance to win a signed Spurs shirt or fitness watch. Users also could take part in an incentivized questionnaire which helped collect important user data for markets. Through profiling the audience, we were able to pass the hot leads who have short term insurance purchase plan and willing speak to AIA agents quickly to AIA for them to take further actions, to extract the commercial value in a short turn-around.

The latest campaign launched with 10 markets in the 2022/23 season with the site having undergone a creative refresh, including added functions to further drive engagement. We created an engaging campaign to put AIA’s products in front of new customers and gave sales agents the opportunity to educate consumers with follow-up conversations. As a result, sales and market engagement have increased significantly.