As the Anschutz Entertainment Group (AEG) began moving away from their long-standing consulting firm, they turned to us as a partner to usher in an updated commercial approach.
Internal education and buy-in from AEG stakeholders was vital throughout the transition. We worked closely with their sales teams and brand account teams to showcase our unique W-SVM methodology and develop pre and post-sale valuations across owned properties, including the LA Galaxy and Kings, as well as their brand partnerships – all in support of partner renewals and new sponsorship opportunities at fair-market values.
We provide ongoing market support with custom insights leveraging audience profiles, formal briefing documents and line-item asset summaries to guide and arm the teams in selling and renewing sponsorships effectively, skillfully and competitively.
