Adidas asked us to help develop and execute an integrated marketing program to support the brand’s university athletic partnerships. The Adidas College Engagement Program launched in the Fall of 2022 aiming to integrate Adidas into campus communities in a sustained and relevant way.
The program launched on 5 campuses – 2 campus ambassadors and 2 social influencers representing Adidas on each, both on and offline – through peer-to-peer conversation, group announcements, social media posts and tabling events.
These student advocates also helped promote the program’s experiential activations, including the Fan Media 360 Experience which allowed students to create their own game-day hype video, and the Adidas Morning Boost activation which focused on reaching students in their everyday.
