Belgium is introducing a sport-wide ban on betting advertising and sponsorship, which has the potential to heavily impact the revenues of football clubs and leagues once it starts in 2025, before the total ban in 2028.
At Wasserman, we have created a report which sets out three mitigation strategies to help alleviate potential revenue loss:
1. Renegotiate existing betting sponsorship deals, changing the mix of rights received by sponsors
2. Create new value through sponsorship assets, creating a broader inventory of rights to sell
3. Target new categories to find brands that can supplement or replace betting sponsorship
There are numerous considerations and factors to take into account to maximise any mitigation strategy, but collaborative, league-wide approaches can help to minimise revenue impact on clubs.
Please complete the form below to get access to the full version of the report.
