Strategy & Consulting

We help brands craft a meaningful role in culture through data-driven, audience-first strategies. We are channel agnostic and work across sponsorships, partnerships, traditional media, digital and social. Our strategy practice includes:

  • Brand Strategy and Positioning

  • Partnership Strategy

  • Partnership Valuation and Negotiation

  • Partnership Portfolio Management & Optimization

  • Creative Strategy & Activation Planning

  • Digital and Social Strategy

  • Influencer/Talent Strategy

  • Thought Leadership and Trend Spotting

  • Audience Intelligence and Segmentation

Creative

We connect brands with audiences through culturally relevant and resonant creative acts. Our exceptional full-service conceptual and design capabilities are intelligently conceived and highly crafted. They include:

  • Cultural Platform

  • Brand Manifesto

  • Brand Design

  • Integrated Campaigns

  • Advertising

  • Social

  • Experiental

  • Content, Animation & Motion

  • Web and Mobile Experience

Experiential

We design and deliver connected experiences that capture attention, ignite emotions, and spark conversation. Our ideas embrace the intersection of lifestyle and culture and are brought to life through a blend of integrated services. Our capabilities include:

  • Live Experiences

  • Next Gen

  • Partnership Activation

  • Hospitality

  • Digital and Mobile Technology

  • Content Production

  • Social Amplification

  • AR / VR / Mix Reality

  • Social Community Management & Engagement

Amplification

We bring scale to campaigns across all channels with a focus on the right message for effective engagement. Using the same audience data & insights that fuel our strategies, we’re able to reach the right people at the right places at the right times. Our amplification capabilities include:

  • Media Planning

  • Media Buying

  • Influencer Activation

  • Talent Partnerships

  • Campus Ambassadors

  • Strategic Communications

  • Media Relations

  • Reputation Management

Measurement

We hold ourselves accountable to our clients’ bottom lines by rigorously measuring every aspect of our work, providing the insight and understanding they need to make critical decisions for years to come. Measurement is the foundation of our work because it enables us to constantly evaluate and improve. Our measurement practice includes:

  • Brand Exposure

  • Brand Health

  • ROI Analysis

  • Custom Analysis & Reporting Dashboards

  • Channel-Specific Measurement

  • IP Impact

  • Partnership/Activation Impact

  • Concept Testing

Key Service Teams

Featured case studies

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American Express

American Express

Coachella

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BMW

BMW

Reimagining Brand Experience

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Adidas

Adidas

College Engagement Program

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RBC

RBC

Golf Sponsorship

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Bacardi

Bacardi

Casa Bacardi

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OUR
GLOBAL
PRESENCE

Wasserman’s reach spans 6 continents and 28 countries, operating in more than 68 cities across the world. Our global and local insights, knowledge and influence are unsurpassed. We have teams across the world to power your career and business goals.

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