Grace Jones x Barclaycard

When the brief is ‘iconic cool’ Grace Jones stands heads & shoulders above the rest!
 
We collaborated with Talent Republic and Droga5 to secure the queen of pop, Grace Jones, to poke fun at ‘cool’ buy-now-pay-later (BNPL) rivals, positioning its traditional bank as a safer option than modern fintech.
 
This heavyweight campaign is featured on primetime TV, outdoor and digital forums. Alongside a raft of glowing reviews and comments, Grace Jones saw a significant uplift of new followers on her Instagram channel post-campaign launch.