Our services

Strategy & Consulting

We help properties harness and grow their commercial potential through data-driven, audience-first strategies, revenue streams and engagement plans. From media rights and partnerships to fan base development and geographic expansion, we are a trusted advisor to rights holders around the globe. Our Strategy & Consulting practice includes:

  • Commercial Strategy and Planning

  • Sponsorship Valuation, Packaging and Targeting

  • Media Rights Strategy, Valuation and Negotiation

  • Fan Intelligence and Segmentation

  • Brand Strategy and Positioning

  • Digital and Social Strategy

  • E-Commerce Strategy

  • Equity and Impact

  • Operational/Organizational Planning

  • Thought Leadership and Trend Spotting

Our services

Creative

We connect properties with audiences through culturally relevant and resonant creative acts. Our exceptional full-service conceptual and design capabilities understand the unique challenges of partnership marketing and bring intelligently conceived, highly crafted and deliverable ideas to life. The service includes:

  • Cultural Platform

  • Brand Manifesto

  • Brand Design

  • Integrated Campaigns

  • Advertising

  • Social

  • Experiential

  • Content, animation and motion

  • Web and mobile experience

Our services

Experiential

We have the in-house resources to bring any strategy, campaign, event or idea to life. We create millions of physical touchpoints, bespoke hospitality programs, compelling sales materials, dynamic pieces of content and digital experiences around the world every year. Our execution capabilities include:

  • Experiential

  • Content Production

  • Digital and Mobile Technology and Innovation

  • Hospitality

  • Product Sampling

  • Creative Ideation and Campaign Development

  • Traditional, Digital and Social Advertising

  • AR / VR / Mixed Reality

  • Social Community Management and Engagement

  • FanBuilder™ Data Acquisition

  • Go-to-Market Targeting and Sales Support

Our services

AMPLIFICATION

We bring scale to campaigns across all channels with a focus on the right message for effective engagement. Using the same audience data & insights that fuel our strategies, we’re able to reach the right people at the right places at the right times. Our amplification capabilities include:

  • Media Planning

  • Media Buying

  • Performance Marketing

  • Influencer Activation

  • Talent Partnerships

  • Campus Ambassadors

  • Strategic Communications

  • Media Relations

  • Reputation Management

Our services

Measurement

We help properties understand the performance of their rights, assets and fan bases to guide everything from long-term strategic plans to individual performance with a specific partner, providing the insight and understanding they need to make critical decisions and justify their value in the marketplace. Our measurement practice includes:

  • Brand Exposure

  • Brand Health

  • ROI Analysis

  • Custom Analysis and Reporting Dashboards

  • Channel-Specific Measurement

  • IP Impact

  • Partnership/Activation Impact

  • Attribution Modeling and Tracking

  • Concept Testing

Key Service Teams

Featured case studies

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AEG

AEG

Valuation & Go-To-Market Support

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MLB

MLB

Jersey Patch Valuation

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San Fransisco 49ers

San Fransisco 49ers

Community Strategy

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MLSE

MLSE

Marquee Asset Valuation

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OUR
GLOBAL
PRESENCE

Wasserman’s reach spans 6 continents and 28 countries, operating in more than 68 cities across the world. Our global and local insights, knowledge and influence are unsurpassed. We have teams across the world to power your career and business goals.

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